Hidroman Transformed the Contraction in the Domestic Market into an Opportunity by Growing in the Global Market!

Hidroman Transformed the Contraction in the Domestic Market into an Opportunity by Growing in the Global Market!

Hidroman Transformed the Contraction in the Domestic Market into an Opportunity by Growing in the Global Market!

Hidroman Hydraulics System Team Leader Ahmet İpek: “The contraction in the domestic market since the first quarter of 2018 has also directly affected the hydraulic equipment industry. As Hidroman, we have turned this contraction in the domestic market into an opportunity to improve our ongoing exports.

In line with our strategies to diversify our foreign markets, our exports grew steadily. In the first half of 2019, our exports increased by 32% compared to the same period of the previous year. The ratio of our exports to turnover reached 40%. ” said.

We focused on digitalization activities on brand communication.

As the pioneer of innovation and technology in fluid systems for nearly half a century, Hidroman continues to be a pioneer in the industry with our economical and environmentally friendly hydraulic equipment technologies. We continue our R&D efforts to improve the energy performance of our environmentally friendly technologies in order to compete in global markets and to be sustainable.

In line with the ever-changing customer expectations with digital transformation, we continuously evaluate, analyze and improve all our processes from R&D to After Sales Services. We adopt an innovative and customer-oriented approach in all our processes in order to adapt to the change that comes with digital transformation. As Hidroman, the basis of our sustainable growth; It is to follow the technological developments in the world closely, to include new production methods in our system in a short time, to develop innovative hydraulic equipment technologies and branding with R&D studies. With all these efforts, we have reached a position that will shape our industry. Our investments and development activities, which place digital transformation at the center of all our processes, continue uninterruptedly.

We have designed these innovations in the name of branding in accordance with changing world dynamics and customer expectations. Innovative products that we have developed on the basis of providing sustainable cooperation with our customers and our customer-oriented service approach, as well as our efforts for branding are of great importance. As Hidroman, our biggest goal is “to provide 100% customer satisfaction in all conditions. Another of the projects we started in this context was the renewal of our current product selection program. Along with our new products added to the Hidroman product family, we renew our selection program to meet the expectations of our customers, both domestic and abroad. It will be more efficient to choose products with our new program, which has a user-friendly interface.

In the first half of 2019, our exports increased by 32% compared to the same period of the previous year.

Together with our business partners abroad, we organized “seminars and trainings” for hydraulic system design and mechanical application offices in the region, and we started working to expand our sales channels abroad. In short, we have turned this contraction in the domestic market into an opportunity to improve our exports to the European Countries. In line with our strategies to diversify our foreign markets, our exports grew steadily. In the first half of 2019, our exports increased by 32% compared to the same period of the previous year. The ratio of our exports to turnover reached 40%.

Our productivity in production has increased by 28% in the past year.

We have started the works that will harmonize the data processing infrastructure of our facilities with Industry 4.0, and we have been continuing our investments in smart production technologies without slowing down for the last three years. We started to reap the fruits of the investments we made within Industry 4.0. Our productivity in production has increased by 28% in the past year. In addition, we aim to get a much larger share from the global production value chain with our high value added products.

In 2019, we allocated 12% of our turnover to R&D.

We continue to develop innovative products with our strong R&D team. In 2019, we allocated 12% of our turnover to R&D. In this context, we aimed to offer our customers long-lasting and economical usage opportunities with our new serial productions that we launched in 2019. We made 4 Patents, 2 Useful Models and 5 Industrial Design Registration Applications in the Last 1 Year. We are preparing to make 10 more patent applications in 2020.